Latest News

3D cover for FHM Germany - World Wide first!

FHM Germany's November 2007 issue featured a 3D moulded cover supplied by Magnetic. The cover was a World Wide first, and we are delighted to have worked on such a ground breaking project.

This new print format provides magazines with the opportunity to create fantastic shelf presence, and is ideal for the publishing sector, however, with a bit of creativity it can also be used to produce eye catching and original Direct Mail or Sales Promotion pieces.

For more information or samples please contact Ben on 0131 555 7520 or via email at bhutton@magnetic-advertising.com

Mailable products under 3mm thick

Royal Mail's pricing in proportion has now been in place for over a year and Magnetic offer a wide range of incentives to place in pack.

These products help drive response rates, whilst keeping the thickness of packs below the 5mm threshold (subject to how much printed matter is placed alongside).

These products include:

  • Plastic flat pens
  • Card flat pens
  • Lenticular print & lenticular magnets
  • Fridge magnets
  • Magnets with post it style pad attached
  • Window stickers
  • Post it style pads
  • Foam products including puzzles and build ups
  • Thermo sensitive cards
  • Face paints
  • Fold out booklets
  • Sachets and foil packs

If you would like to receive more information or samples then please call Matt on 0131 555 7516, or email him at mmarshall@magnetic-advertising.com

VAT free mail packs containing incentives

Magnetic now have 2 successful mail pack rulings from HM Customs and Excise, one for a card fridge magnet and another for lenticular print. Subsequently, if mail packs are constructed in a certain way, with non-VAT items outweighing standard VAT items, then the package test can apply and the whole pack containing an incentive can be VAT free.

The savings for financial and charity clients as a result of this can obviously be great.

If you would like to receive more information then please contact Guy on 0131 555 7518, or via email at ghundleby@magnetic-advertising.com